How to Screw Up a Good Idea

If you’re a business owner or a budding entrepreneur, you’ll likely benefit from my forthcoming book, How to Screw Up a Good Idea. This topic can also be presented as a half-day or full day workshop for your group.

With over 20 years experience working with small to medium-sized companies, I’ve seen both the good and the bad, the good ideas and how people screwed them up. Over time, I noticed a lot of repetitive mistakes that people make regarding marketing, branding, operations, culture, team building, and so on. In addition to highlighting these issues with my clients, I’ve chosen to gather my observations into a small but powerful book.

The workshop takes it a step further, where business owners can analyze and recognize these mistakes, to correct them as quickly as possible.

In this workshop, attendees will learn to identify:

  • Key personality pitfalls
  • Bad habits that will drag you down
  • Spending smart versus bad buys
  • The downside of a wrong team member
  • Passion versus knowing it all
  • Marketing and branding hazards

I can work with you, your organization or your team in a half-day or full day workshop, or on-going coaching.

To book Cindi for this topic, email Speaking@grandarborpress.com.

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