In my book, Tame Those Pesky Details (TTPD), where I focus on one specific item each month to keep your business in tip top shape, January is the month for Corporate Image. Your goals were set in December; part of achieving them will be to make sure you have the appropriate corporate image for your business.
This month, I’m going to use myself as a prime example. Toward the end of last year, I felt I finally had the vision I had been searching for regarding my online presence. And, I also knew that would require a lot of work!
I immediately looked at my website and all my social media accounts. It was time for a major makeover! My logos had been updated recently, so I was comfortable there, but my overall look didn’t scream ME!
The Internet has become more and more a place of images, so I concentrated on learning to take the right kind of photos. I spent hours scouring sites and bookmarking those whose photos really drew me in. I also took a wonderful online photography course through StrangeCharmed.com. It was extremely helpful to get my mind going in the right direction.
As for my website update, again I spent a ton of time looking at blogs I enjoyed. Usually at the bottom of the home page is a link to the company that designed the theme for the blog. There you can view the multitude of themes that company offers, generally for a reasonable price. I’d already decided I didn’t want to use a free WordPress theme for my update as they wouldn’t have the design elements I knew I needed. There are a surprising number of options available for paid themes.
I still wasn’t totally sure what I wanted my site to look like until one of my favorite blogs updated their site. Wow! I loved it!, It wasn’t exactly what I was looking for, but I at least had an idea. I continued to view company theme offerings until I found a similar one that was a perfect fit.
Once my website is updated, my social media accounts will follow. Will I finish all of this in January? Probably not. I’m currently in the process of getting all my ebooks ready for print and releasing a new novel. I want to have the print books for photos so I’m expecting to wait until I have copies in hand, sometime in February. However, I will purchase the theme and get done whatever I can, including setting up the store which is a whole new element for my site. Some other tweaks will have to wait a few months but those should be secondary.
If you’d like to follow along through the year, purchase your copy of Tame Those Pesky Details. (link below) Print books will be available soon!
What corporate image challenges do you face online and what are your plans to fix them? I’d love to hear. Leave a comment below.