Tag Archives: small business entrepreneur

Aunti Cindi

Aunti Cindi Presents

Aunti Cindi Presents

If you’re an entrepreneur, solopreneur, fempreneur, mompreneur or any other sort of -preneur, be sure to check out my Aunti Cindi site. I currently have books, a blog and consulting, with an upcoming podcast, more books, courses, workbooks, and more! Visit the site and join the mailing list to keep up-to-date with Aunti Cindi.

 

 

 

Tame Those Pesky Details – February – How well can your business run without you?

TTPD – February – How well can your business run without you?

If you’re a solopreneur or small business owner, chances are you’re focused on growing your business. Or, at the very least, maintaining a smooth operation. A good mindset to have, but what happens when – Heaven forbid – something unexpected occurs and you’re unable to helm the day-to-day activities of your company?

If you were part of a large organization, there would be multiple people at the ready to take over in your absence. But, if you’re a one-person show, it’s very possible that no one else has a complete understanding of how your business is run. Every business has so many different facets that it’s more than just leaving passwords, mission statements and banking information for your temporary CEO; contracts, trademarks and even fonts and colors of your logo are all crucial information.

I’m following along with my book, Tame Those Pesky Details (TTPD), where I focus on one specific item each month to keep your business in tip top shape, February is Legalities and it covers a wide-range of issues. Having a way to provide a temporary – or even permanent – means of understanding and operating your business will bring peace of mind.

I’ve been busy updating a lot of personal and business items lately, and although I have binders and electronic and paper files filled with the proper data, I realized that it would take a concerted effort for someone to step into my shoes should that unexpected need arise. I also discovered that I was missing some crucial information because my business has been operating for so long and I’ve moved so many times, some things have gotten misplaced.

I also think in terms of emergency preparedness. I keep hearing stories of people who had to leave their homes with moments’ notice and left behind some key business info because they were unprepared and were worried about saving their lives, which, of course, is most important.

In addition, I’m looking forward to expanding my business in the foreseeable future. Parts of this data collection can easily be organized into an employee reference manual. A little extra work up front will pay big dividends down the line. Again, this is all normal in a larger organization, but smaller businesses might not view this as a high priority. I’m all about having a solid foundation to build upon so this data collection and coordination will benefit me greatly as I move forward. Having all my info at the ready will save me time and frustration and enable me to easily update any changes. Whew!

While you’re organizing your business, think about vendors or employees who perform key tasks that you personally don’t know how to do, for example, adding/deleting items from your online store. This may seem like a small item but your inability to make these simple changes can have an impact. That employee or vendor can disappear on a moment’s notice and your ability to run your business smoothly will be hampered until you either learn how to do it or find someone new to work with.

Aside from determining the safest place to keep this info, my next decision is whom to share it with. And, I’m even thinking about a permanent succession plan for down the road. If there’s someone in my family I’d like to groom to take over the business, one can never start the process too early!

It will take a couple of months to pull this all together, I suspect, but once I’ve completed it, I’ll post a free checklist in my store. I might even do another blog post with more details. So, keep your eyes on all my social media so you can access the information as soon as possible.

I do hope you’ll enjoy my blog posts, Instagram photos and tweets on Twitter!

If you’d like to follow along through the year, purchase your copy of Tame Those Pesky Details. (link below) Print books will be available soon!

How do you organize your business data? Do you have a plan for someone to take over in case of emergency? Have you ever experienced the need to have someone step in your shoes? I’d love to hear all about it. Please leave details in the comments below.

Enjoy!

Cindi

Tame Those Pesky Details – January – It’s Time for a Corporate Image Makeover!

In my book, Tame Those Pesky Details (TTPD), where I focus on one specific item each month to keep your business in tip top shape, January is the month for Corporate Image. Your goals were set in December; part of achieving them will be to make sure you have the appropriate corporate image for your business.

This month, I’m going to use myself as a prime example. Toward the end of last year, I felt I finally had the vision I had been searching for regarding my online presence. And, I also knew that would require a lot of work!

I immediately looked at my website and all my social media accounts. It was time for a major makeover! My logos had been updated recently, so I was comfortable there, but my overall look didn’t scream ME!

The Internet has become more and more a place of images, so I concentrated on learning to take the right kind of photos. I spent hours scouring sites and bookmarking those whose photos really drew me in. I also took a wonderful online photography course through StrangeCharmed.com. It was extremely helpful to get my mind going in the right direction.

As for my website update, again I spent a ton of time looking at blogs I enjoyed. Usually at the bottom of the home page is a link to the company that designed the theme for the blog. There you can view the multitude of themes that company offers, generally for a reasonable price. I’d already decided I didn’t want to use a free WordPress theme for my update as they wouldn’t have the design elements I knew I needed. There are a surprising number of options available for paid themes.

I still wasn’t totally sure what I wanted my site to look like until one of my favorite blogs updated their site. Wow! I loved it!, It wasn’t exactly what I was looking for, but I at least had an idea. I continued to view company theme offerings until I found a similar one that was a perfect fit.

Once my website is updated, my social media accounts will follow. Will I finish all of this in January? Probably not. I’m currently in the process of getting all my ebooks ready for print and releasing a new novel. I want to have the print books for photos so I’m expecting to wait until I have copies in hand, sometime in February. However, I will purchase the theme and get done whatever I can, including setting up the store which is a whole new element for my site. Some other tweaks will have to wait a few months but those should be secondary.

I’ll do a new blog post once I’ve launched everything. In the meantime, I do hope you’ll enjoy my blog posts, Instagram photos and tweets on Twitter!

If you’d like to follow along through the year, purchase your copy of Tame Those Pesky Details. (link below) Print books will be available soon!

What corporate image challenges do you face online and what are your plans to fix them? I’d love to hear. Leave a comment below.

Enjoy!

Cindi